by Jordi Garrido · Gestión 2000 · tapa blanda · ISBN 9788480881708
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«Cómo vender más en su tienda» is the marketing and merchandising manual for retailers by Jordi Garrido (paperback, 136 pages, in Spanish).
A practical work that explains to small retailers how to increase their sales through merchandising techniques, product presentation and marketing strategies adapted to their shop. It includes advice on attracting customers, organising the commercial space and standing out from the competition in a saturated market.
Published in 1997 in Spanish; some editions carry the subtitle «Merchandising para detallistas».
Aimed at merchants and retail store managers who want to improve their sales results.
Tapa dura
