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ISBN: 9788480881708
Este libro de Jordi Garrido, publicado por Gestión 2000, ofrece herramientas esenciales para minoristas que buscan destacar en un mercado competitivo. Con 136 páginas, aborda estrategias de marketing y merchandising adaptadas a las necesidades del comercio al detalle, proporcionando una guía valiosa para enfrentar los desafíos del entorno comercial actual.
