by Roberto Blanco Brime · Tapa blanda · ISBN 9781983072413
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«Cómo vender al cerebro: neuromarketing aplicado» is the neuromarketing manual by Roberto Blanco Brime, published by Independently Published in paperback.
The book explores why we choose some brands over others, why we are loyal to some and not others, and to what extent purchasing is rational or emotional. Drawing on neuroscience studies, it explains how the brain works in the purchase decision and reviews the most widely used neuromarketing techniques to understand the customer and increase sales.
Blanco Brime, a specialist in digital marketing and neuromarketing, has worked in advertising agencies and media, and is currently a CRO Specialist at Banco Santander.
For marketing, advertising, and sales professionals who want to apply neuroscience to the purchase decision.
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