by Robert Conklin · Grijalbo · tapa blanda · ISBN 9788425313288
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«Cómo hacer que la gente haga cosas» is the self-help essay by Robert Conklin, published by Grijalbo in paperback (288 pages, in Spanish).
A self-help and personal growth work that proposes satisfying others' desires as a way to motivate people, both professionally and in personal relationships. It includes keys to convince, direct, motivate, sell, supervise and influence others, as well as advice for overcoming interpersonal resistance such as hostility and fear.
Originally published in 1985 in Grijalbo's Self-Help and Personal Growth collection. The work's subtitle is «La clave para convencer, dirigir, motivar, vender, supervisar e influir en los demás».
Recommended for readers interested in the psychology of persuasion, personal development and improving their communication and leadership skills.
