by David Arnold · Parramon Ediciones S.A. · tapa blanda · ISBN 9788434217096
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«Cómo gestionar una marca» is David Arnold's brand management guide, published by Parramón Ediciones S.A. in paperback (336 pages, in Spanish).
This guide explains the essential concepts and strategies needed to understand and manage a brand effectively in the business environment. It focuses on the role of the brand as a key element of marketing and business management.
This guide was published in 1994 and is part of Parramón's Gestión y Empresa collection, focused on marketing and business management.
Aimed at students and professionals in marketing and business management seeking a clear view on how to manage a brand.
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