by Roger Perrotin, Victor Chantal · Juan Granica S A · tapa blanda · ISBN 9788475774107
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«Cómo comprar mejor con la PNL» is the purchasing negotiation guide by Roger Perrotin and Victor Chantal, from Granica in hardback (216 pages, in Spanish).
It is based on the idea that the buyer needs to negotiate as prepared as the seller and applies neurolinguistic programming to purchasing. It explains how to prepare the interview, create a favourable climate, seek a common framework, win together, manage difficulties and conduct telephone negotiation.
Published in 1996 within the Serie Alternativa Management collection by Granica.
For purchasing professionals and negotiators seeking to improve their results in commercial transactions.
