by Rosabeth Moss Kanter · Free Press · tapa blanda · ISBN 9780671528003
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In "The Change Masters", Rosabeth Moss Kanter provides a definitive guide to innovation and entrepreneurship within the American corporation. By looking behind the scenes at major companies such as Hewlett-Packard, General Electric, and Polaroid, the author describes their organizational structures, corporate cultures, and specific strategies for success.
This book is an essential read for professionals and students interested in management, organizational development, and strategic change. Kanter explores how companies can foster employee participation and leverage new ideas from within to maintain a competitive edge in a rapidly evolving business landscape.
