by Robert E. Wayland, Paul M. Cole · Deusto · tapa blanda · ISBN 9788423414727
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This book, written by Robert E. Wayland and Paul M. Cole, explores new strategies for profitable growth in companies. Published by Deusto, the text focuses on the importance of customer relationships and how to develop them to create value. It presents methods for choosing the right customers, selecting attractive offers, and working collaboratively with them for mutual benefit. An essential guide for professionals and students in the business field.
