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Business Policy and Strategic Management
4.5
Negocios y EconomíaISBN | 9780070235311
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Product details
Pages: 875 pages
Author: William F. Glueck, Lawrence R. Jauch
Publisher: McGraw Hill Higher Education
ISBN: 9780070235311
Format: tapa dura
Language: en
Release date: 1/1/1984
ISBN: 9780070235311
Synopsis of Business Policy and Strategic Management
Este libro de texto de 1984, escrito por William F. Glueck y Lawrence R. Jauch, explora la política empresarial y la gestión estratégica. Cubre elementos de gestión estratégica, análisis ambiental, ventaja estratégica, alternativas estratégicas y la implementación de estrategias a través de la asignación de recursos y la planificación. El libro está dirigido a estudiantes y profesionales interesados en la planificación empresarial y la gestión estratégica.
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