by William F. Glueck, Lawrence R. Jauch · McGraw Hill Higher Education · tapa dura · ISBN 9780070235311
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«Business Policy and Strategic Management» is the strategic management handbook by William F. Glueck and Lawrence R. Jauch (McGraw-Hill, hardback, 875 pages).
The work develops the fundamentals of strategic management: it sets out its basic elements, analyses the environment and the diagnosis of competitive advantage, evaluates strategic alternatives and their selection, and addresses implementation through resource allocation, organisation and the planning system.
Fourth edition published in 1984; text in English; part of the McGraw-Hill series in management; includes bibliographic references and index.
For students and business professionals interested in planning and strategic management.
Tapa dura
