by Emilio Sánchez, Alberte G. Patiño · Deusto / Planeta De Agostini · tapa dura · ISBN 9788439537069
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«Arriortúa» is the biography of José Ignacio López de Arriortúa written by Emilio Sánchez and Alberte G. Patiño (Deusto/Planeta De Agostini, hardback).
Biography of executive José Ignacio López de Arriortúa, known as 'Superlópez'. The book narrates his professional career and the covert confrontation between General Motors and Volkswagen: management strategies, business decisions, and the rivalry that marked the automobile industry in the early 1990s.
The work belongs to the 'Biblioteca Deusto de Empresas y Empresarios' collection and consists of 319 pages in Spanish.
For readers of business biographies and the history of the automobile industry.
