by Emilio Sanchez, Alberte G. Patiño · Temas de Hoy · tapa blanda · ISBN 9788478803170
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«Arriortúa: “Superlópez” y la guerra oculta entre General Motors y Volkswagen» is the biographical essay by Emilio Sánchez and Alberte G. Patiño (paperback).
The book combines the biographical profile of José Ignacio López de Arriortúa, nicknamed «Superlópez», with the chronicle of the hidden war between General Motors and Volkswagen: a corporate conflict starring the executive and set in the automobile industry.
First edition published by Temas de Hoy in Madrid (1993), in the Grandes Temas collection, number 12; text in Spanish.
For readers interested in biographies of executives, business management, and the history of the automobile industry.
