by Noelia Cabarcos Novás · Ediciones de la U · tapa blanda · ISBN 9789588675404
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Administración de servicios turísticos» is the tourism management handbook by Noelia Cabarcos Novás (Ediciones de la U, paperback, 298 pages, in Spanish).
Part of the rise of holiday leisure, it explains the shift from mass tourism to more individualised models. It analyses market structure, national and international destinations, and distribution channels. It presents tourism as an activity capable of sustaining communities and proposes tools to promote and sell tourism services.
Subtitled «Promoción y venta»; 2011 publication by Ediciones de la U, paperback, 298 pages, in Spanish.
Useful for professionals and students in the tourism sector who want to understand its dynamics and obtain promotion and sales tools.
