by Eduardo Punset · Espasa-Calpe · tapa blanda · ISBN 9788467013887
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Adaptarse a la marea» is Eduardo Punset's essay on business, published by Espasa-Calpe in paperback (111 pages, in Spanish).
With the subtitle «La selección natural en los negocios», the author argues that business success will go to those who best adapt to change; innovating means taking risks, applying science to management, and giving importance to image, the audiovisual, and the symbolic.
It is part of the Espasa Práctico collection. The first edition was published in 2004.
Aimed at students and businesspeople who want to stay up to date on sector trends.
Eduard Punset i Casals was a Spanish politician, lawyer, economist, and science popularizer.
