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A Gestão segundo a Apple
by Jeffrey L. Cruikshank · Casa das Letras · tapa blanda · 232 pages
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Pages: 232 pagesAuthor: Jeffrey L. CruikshankPublisher: Casa das LetrasFormat: tapa blandaLanguage: ptRelease date: 1/8/2008ISBN: ISBN 9789724618258
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Synopsis of A Gestão segundo a Apple
Este libro analiza las estrategias de gestión de Apple, ofreciendo doce lecciones fundamentales de la empresa más innovadora del mundo. A través de un recorrido por sus triunfos y errores, Jeffrey L. Cruikshank explica cómo Steve Jobs y su equipo lograron convertir el producto y al cliente en los pilares centrales de su éxito. Es una lectura esencial para gestores y emprendedores que buscan aprender a romper los patrones tradicionales del marketing y construir una organización en constante aprendizaje, demostrando que para alcanzar el futuro no basta con imaginarlo, sino que es necesario concretarlo.
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Jeffrey L. Cruikshank
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