by Jeffrey L. Cruikshank · Casa das Letras · tapa blanda · ISBN 9789724618258
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«A Gestão segundo a Apple» is the management essay by Jeffrey L. Cruikshank, published by Casa das Letras in paperback (232 pages, in Portuguese).
The book distils twelve lessons from Apple's trajectory, including its mistakes and successes. It shows how Steve Jobs and his team placed the product and the customer at the centre of everything, challenged conventional business approaches and created a learning organisation. The central idea: anticipating the future is not enough; it must be made a reality.
The English original was published as The Apple Way in 2005. This Portuguese edition, translated by Raquel Fidalgo, belongs to the Top de Gestão Internacional collection.
For managers, executives and entrepreneurs who want to learn from Apple's strategy and culture of innovation.
Discover second-hand books by Jeffrey L. Cruikshank.
