by Frédéric Beigbeder · Grasset & Fasquelle · tapa blanda · ISBN 9782246567639
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«99 francs» is the novel by Frédéric Beigbeder, published by Grasset & Fasquelle in paperback (281 pages, in French).
The protagonist, Octave, is a successful advertising copywriter living surrounded by money, women, and cocaine. Sick of telling others what to desire, he decides to rebel against the industry that enriches him. The novel follows his crusade between Parisian agencies and the excesses of Miami, becoming a moral satire on consumer society.
First installment of the series starring Octave Parango, originally published in 2007. The work inspired the film of the same name.
For readers who enjoy social satire, sharp humour, and critiques of the advertising world.
