by Frédéric Beigbeder · Assimil Gmbh · tapa blanda · ISBN 9782070315734
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«99 francs» is the satirical novel by Frédéric Beigbeder, published in paperback and in French.
Octave, a successful advertising copywriter, lives surrounded by money, women and cocaine until he decides to rebel against the system. Halfway between novel and pamphlet, the story follows his experiences in agencies, shoots and seminars in an acid satire of mercantilism and advertising.
First instalment of the «Octave Parango» series; originally published in 2000, it corresponds to number 4062 of the Folio collection.
For readers of social satire and contemporary French fiction seeking a critical look at the advertising world.
Frédéric Beigbeder is a French writer, literary critic and television presenter. He won the Prix Interallié in 2003 for his novel Windows on the World and the Prix Renaudot in 2009 for his book A French Novel. He is also the creator of the Flore and Sade Awards. In addition, he is the executive director of Lui, a French adult entertainment magazine.
