by Giuseppe Tringali · AGUILAR · tapa blanda · ISBN 9788403013377
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«15 casos de éxito probado» is the business essay by Giuseppe Tringali, published by Aguilar in paperback (336 pages, in Spanish).
Giuseppe Tringali analyses fifteen real cases of companies that turned crisis into opportunity: Jazztel, Hyundai, Coca-Cola, Telepizza or McDonald's. After interviewing executives and entrepreneurs, the author argues that a positive and realistic attitude enables innovation and adaptation to the market.
The work carries the subtitle «Cómo la actitud de las empresas nos ayuda a superar los momentos de crisis»; it is the first edition, published in March 2013.
Aimed at entrepreneurs, executives and professionals interested in business management and strategies for facing crises.
