by Neus Arqués · Alienta Editorial · tapa blanda · ISBN 9788493562649
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In an increasingly competitive work environment, professionals must differentiate themselves in the eyes of the market. This book, 'Y tú, ¿qué marca eres?', applies marketing techniques to personal positioning, guiding readers in identifying their own brand. It provides essential tools to define, position, communicate, and manage personal brand and reputation. With a practical approach, readers will be able to immediately apply the knowledge acquired to stand out in their professional career.
