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Winning Through Innovation
by Michael L. Tushman, Charles A. O'Reilly · Harvard Business Review Press · tapa dura · 259 pages
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Pages: 259 pagesAuthor: Michael L. Tushman, Charles A. O'ReillyPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 1/1/1997ISBN: ISBN 9780875845791
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Synopsis of Winning Through Innovation
Este libro ofrece una guía práctica para liderar el cambio organizacional y la renovación. Los autores, basándose en su experiencia y en ejemplos de empresas exitosas, presentan un marco de trabajo para desarrollar planes de acción que permitan a las organizaciones prosperar a través de la innovación continua. Se explora cómo el éxito a corto plazo puede aumentar el riesgo de fracaso a largo plazo y se ofrecen estrategias para superar este desafío.
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