by Michael L. Tushman, Charles A. O'Reilly · Harvard Business Review Press · tapa dura · ISBN 9780875845791
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«Winning Through Innovation» is Michael L. Tushman and Charles A. O'Reilly's management guide to innovation and change, hardback, 259 pages.
Short-term success can lead companies to long-term failure if they don't innovate. Tushman and O'Reilly propose a model for combining incremental and revolutionary change, with tools such as culture analysis and the congruence model, to sustain innovation over time.
Published by Harvard Business Review Press in 1997, in English. Includes bibliographic references and index.
For readers with management responsibilities interested in leadership, strategy, and organizational change.
