by Don Tapscott, Anthony D. Williams · Quidnovi · tapa blanda · ISBN 9789896280642
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Wikinomics argues for the biggest change to date in collaboration methods. Thanks to the Internet, masses of anonymous people, outside traditional hierarchies, can innovate in the production of content, goods, and services. This book is essential for understanding the opportunities this phenomenon represents for companies, as it explores how smart businesses can harness collective genius to drive innovation, growth, and success in the 21st century.
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