by Mark Earls · Wiley · tapa dura · ISBN 9780470844991
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«Welcome to the Creative Age: Bananas, Business and the Death of Marketing» is Mark Earls's essay on business and marketing (Wiley, hardback).
Against traditional marketing, Mark Earls champions creativity as the engine of the corporate future. He combines sociology, psychology and neuroscience with examples ranging from Cary Grant to the circus and rock, and offers ideas for marketing professionals to rethink their practice and the design of their organisations.
English-language work of 292 pages, published in 2002. First edition; includes bibliographic references and index.
For marketing, advertising and business management professionals seeking a renewed approach.
