by Robert I. Sutton · Free Press · tapa dura · ISBN 9780743212120
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In this book, Robert I. Sutton presents 11 unconventional but effective practices for fostering, managing, and sustaining innovation in the workplace. He argues that companies should hire people who challenge norms, promote debate, and consider ideas that seem ridiculous or impractical. Through examples from various industries, Sutton shows how these practices can transform a traditional workplace into a creative and productive environment, where stability is balanced with the generation of new ideas.
The author explains how companies can foster creativity in hiring, managing, and motivating people, building teams, making decisions, and interacting with external agents. This book offers a guide to balancing conventional practices with innovative approaches, allowing companies to reap benefits from creativity.
Tapa dura
Robert I. Sutton is an American professor of management science at the Stanford University School of Engineering and a researcher in the field of evidence-based management. He is a New York Times best-selling author.
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