by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788473564519
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«Venta en tienda: Los clientes le aconsejan» is the marketing and sales management manual by Manuel Artal Castells, published by ESIC Editorial in paperback (180 pages, in Spanish).
The book gathers the results of several studies on end consumers, with surveys and interviews with customers, salespeople and retailers, to analyse the relationships between buyer and seller in retail trade. From those voices, the author proposes conclusions aimed at increasing sales and provides information on standardisation, quality and consumer protection legislation, with practical suggestions and a self-assessment test at the end of each part.
The book belongs to the Divulgación collection of ESIC Editorial.
Recommended for retail professionals and marketing and sales students.
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