by José Ignacio López de Arriortúa · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788488717092
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«Tú puedes. Memorias de un trabajador» is the autobiography of José Ignacio López de Arriortúa (285 pages), in paperback from LID Editorial Empresarial.
The author reviews his career from his childhood in a Basque farmhouse to senior management positions at General Motors and Volkswagen. The account combines personal and professional experiences, with chapters devoted to creativity learned in childhood, his determination to become an engineer, the path to General Motors, the American and German experience, and the third industrial revolution.
First edition, text in Spanish, in the Historia empresarial collection. Written with the collaboration of Javier de Juan y Peñalosa and with an epilogue by Ramón Tamames.
Aimed at readers interested in business management, leadership, and biographies of automotive industry executives.
