Trade Marketing Strategies

Synopsis of Trade Marketing Strategies

This book explores trade marketing strategies, focusing on the collaboration between manufacturers, brands, and retailers. It analyzes how manufacturers can secure shelf space in retailers, especially against private labels. It highlights the importance of building strong brands and delivering outstanding customer service to retailers, adapting strategies and organizational structures to achieve this. Aimed at marketing professionals and students, this book offers practical solutions to real problems in the FMCG sector.