by Ricardo Carreras · Iberanálisis SL · tapa blanda · ISBN 9788494201103
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«Toreando a Google» is Ricardo Carreras's guide to the search engine and web positioning, published by Iberanálisis SL in paperback (140 pages).
The book explains how Google works and what factors decide a page's ranking in results, as well as the profile of sites that reach the top positions. It also offers guidelines for improving searches and analyses the consequences of the search engine's operation on participation and democracy.
First edition published on 1 August 2014 by Iberanálisis SL. Text in Spanish; 140 pages in paperback.
Aimed at those seeking to improve the ranking of their pages on Google and those interested in the social and democratic impact of the search engine.
