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The Relationship-Based Enterprise
4.2
Negocios y EconomíaISBN | 9780070860810
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Product details
Pages: 367 pages
Author: Ray McKenzie
Publisher: McGraw-Hill Ryerson
ISBN: 9780070860810
Format: tapa dura
Language: en
Release date: 15/1/2001
ISBN: 9780070860810
Synopsis of The Relationship-Based Enterprise
En 'The Relationship-Based Enterprise', Ray McKenzie y el Centro de Liderazgo Estratégico de DMR Consulting ofrecen a los gerentes una visión clara y completa de la gestión de relaciones con el cliente (CRM). El libro proporciona un marco sólido para diseñar e implementar soluciones empresariales que hagan rentable la gestión de relaciones con el cliente. Este libro es una guía práctica para potenciar el éxito empresarial a través de la gestión de relaciones con el cliente.
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