by Linda Kaplan Thaler, Robin Koval · Currency · tapa dura · ISBN 9780385518925
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«The Power of Nice» is the business essay by Linda Kaplan Thaler and Robin Koval, published by Currency in hardback (144 pages, in English).
The authors, advertising executives, show with real cases that kindness is profitable: it reduces hiring and staff turnover costs, and increases productivity. From their own experience and that of other companies, they explain that cooperation and fair treatment open opportunities, and include an action plan to apply it.
The full subtitle is «How to Conquer the Business World With Kindness». The work includes a foreword by Jay Leno and was originally published in 2006.
For business and professional development readers who want to apply kindness as a work strategy.
