by Linda Kaplan Thaler, Robin Koval · Planeta Publishing · tapa blanda · ISBN 9788493521202
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Lo bueno de ser bueno» is the business leadership essay by Linda Kaplan Thaler and Robin Koval, in paperback (135 pages, Spanish).
The authors, from the advertising agency The Kaplan Thaler Group, argue that kindness is an effective strategy for succeeding in business. With real cases they show the advantages of kind people and include a plan to make a good impression, face conflicts and turn adversaries into allies.
It belongs to the Narrativa Empresarial collection. The original title of the work is The Power of Nice: How to Conquer the Business World With Kindness.
For executives, business professionals and personal development readers interested in leadership and cooperation.
