by Steven Van Belleghem · Lannoo Campus · tapa dura · ISBN 9789492873057
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What if customers expect more than just a good product, excellent service, and perfectly working digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing, and robotics offer possibilities that go beyond just creating ease of use? Digital convenience is the new minimum; it is a commodity. In the coming years, companies will need to play an active role in the 'life journey' of customers: helping dreams come true and removing problems from daily life. If your company succeeds in offering well-functioning digital services, becoming a life partner to customers, and helping to solve societal challenges, you build 'an offer you can't refuse'.
