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The Offer You Can't Refuse
by Steven Van Belleghem · Lannoo Publishers · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Steven Van BelleghemPublisher: Lannoo PublishersFormat: tapa blandaLanguage: enRelease date: 24/11/2020ISBN: ISBN 9789401470353
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Synopsis of The Offer You Can't Refuse
En este libro, Steven Van Belleghem explora cómo las empresas pueden mantenerse relevantes para sus clientes en un mundo en constante evolución tecnológica. El autor argumenta que la clave reside en combinar la tecnología con la atención personal y un fuerte compromiso social. Las empresas deben involucrarse más en la vida de sus clientes y abordar problemas sociales como el cambio climático y la salud. Aquellas que ofrezcan un servicio digital excepcional, se conviertan en socios en la vida de sus clientes y aporten soluciones a los grandes problemas sociales, desarrollarán una oferta que no podrán rechazar.
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