by Steven Van Belleghem · Lannoo Publishers · tapa blanda · ISBN 9789401470353
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«The Offer You Can't Refuse» is the business essay by Steven Van Belleghem, published by Lannoo Publishers in paperback (256 pages, in English).
Van Belleghem argues that digital convenience is only the minimum: companies must add technology, personal attention, and social commitment. The customer expects the company to participate in their life, help them achieve their goals, and face challenges such as climate change, mobility, or health. This creates an offer they can't refuse.
Published in 2020 within the Lannoo Campus series, it falls under the categories of leadership, management, and motivation, as well as sustainability and customer service.
Aimed at business, marketing, and customer service professionals interested in leadership, management, and sustainability.
