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The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin · Quill Driver Books, U.S. · tapa dura · 258 pages
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Pages: 258 pagesAuthor: Paul GillinPublisher: Quill Driver Books, U.S.Format: tapa duraLanguage: enRelease date: 15/4/2007ISBN: ISBN 9781884956652
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Synopsis of The New Influencers: A Marketer's Guide to the New Social Media
En 'The New Influencers: A Marketer's Guide to the New Social Media', Paul Gillin explora cómo los blogs, podcasts y otras redes sociales están transformando los medios de comunicación y las industrias de marketing. Este libro identifica a los nuevos influencers, sus objetivos y motivaciones, y ofrece estrategias para organizaciones grandes y pequeñas sobre cómo influir en ellos. Con un enfoque en el marketing directo y el comercio electrónico, este libro es una guía esencial para profesionales y académicos interesados en las últimas tendencias del marketing digital y las relaciones con los clientes en el entorno de las redes sociales.
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