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The Marketing Plan
by John Westwood · Kogan Page · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: John WestwoodPublisher: Kogan PageFormat: tapa blandaLanguage: enRelease date: 1/8/1998ISBN: ISBN 9780749426149
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Synopsis of The Marketing Plan
Esta edición revisada y actualizada de 'The Marketing Plan' ofrece una guía práctica para la creación de planes de marketing efectivos. Incluye los últimos métodos de investigación de mercado, software de presentación y enfoques para las áreas clave de Europa, Norteamérica y Asia Pacífico. El libro proporciona directrices claras sobre cómo abordar esta tarea, lo que lo convierte en un recurso valioso para profesionales y estudiantes en el campo del marketing y la gestión empresarial.
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About the author
John Westwood
British association football player (born 1927)
Born in 19279 titles published
View full profileBest-selling books in Business
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