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The End of Online Shopping
by Wijnand Jongen · Nubiz · tapa blanda · 304 pages
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Pages: 304 pagesAuthor: Wijnand JongenPublisher: NubizFormat: tapa blandaLanguage: enRelease date: 22/1/2018ISBN: ISBN 9789492790002
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Synopsis of The End of Online Shopping
En 'The End of Online Shopping', Wijnand Jongen ofrece una visión provocadora sobre cómo los minoristas deben adaptar su forma de pensar más allá de los canales de venta online y offline, hacia una visión centrada en el cliente que abarque el papel de la tecnología, su impacto en el comportamiento del consumidor y la necesidad de nuevos modelos de negocio disruptivos. Este libro proporciona una excelente visión general de las tendencias y desarrollos de las compras en todo el mundo, ofreciendo una mirada indispensable al futuro del comercio minorista. Es una lectura importante para todos los que participan en la influyente y siempre cambiante industria minorista global.
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