by Wijnand Jongen · Nubiz · tapa blanda · ISBN 9789492790002
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«The End of Online Shopping» is Wijnand Jongen's essay on the future of retail, published by Nubiz in paperback (304 pages, in English).
The book analyses how the economic crisis and digitalisation overwhelm traditional retail, with customers connected 24/7 who do not distinguish between physical and online stores. It proposes new business models and walks through the purchasing process, from orientation to delivery, with examples from Amazon, Alibaba or Google and startups.
English edition of 2018, translated by Martha Wagteveld-Osborn; the work was originally published in Dutch in 2016.
Aimed at retail professionals, e-commerce and digital transformation.
