by Richard Stutely · Pearson Education Limited · tapa blanda · ISBN 9780273659211
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«The Definitive Business Plan» is the business planning guide by Richard Stutely, published by Pearson Education Limited in paperback (336 pages).
Practical guide for executives and entrepreneurs who want to go beyond the basics. Shows how to craft a solid, intelligent business plan, whether to launch a new company or gain corporate backing for a new initiative, and how to use it to run a business soundly.
Second edition. The full title is «The Definitive Business Plan: The Fast-Track to Intelligent Business Planning for Executives and Entrepreneurs», from the Financial Times Series.
Work designed for entrepreneurs, executives, and professionals who need to prepare a convincing business plan.
