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Developing New Business Ideas
by Andrew Bragg, Mary Bragg · Pearson Education Limited · tapa blanda · 266 pages
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Pages: 266 pagesAuthor: Andrew Bragg, Mary BraggPublisher: Pearson Education LimitedFormat: tapa blandaLanguage: enRelease date: 30/1/2006ISBN: ISBN 9780273663256
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Synopsis of Developing New Business Ideas
Desarrollar nuevas ideas de negocio es una guía práctica para crear, dar forma, evaluar, refinar e implementar nuevas ideas de negocio. El libro demuestra que está al alcance de todos tomar la primera idea de negocio y desafiarla sistemáticamente de forma creativa y desarrollarla comercialmente en una oportunidad de negocio viable. Con un proceso creativo práctico de cuatro pasos, este libro ofrece una amplia gama de técnicas prácticas para ayudarle a añadir valor y viabilidad a su idea original. También le presentará las experiencias de una serie de empresarios de éxito de hoy en día, lo que le permitirá aprender de las lecciones creativas que aprendieron a medida que construían sus negocios.
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