by Blake Morgan · Tapa dura · ISBN 9781400213634
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«The Customer of the Future» is Blake Morgan's business essay, published by HarperCollins Leadership in hardback, with 224 pages and text in English.
The work sets out ten strategies for companies to stop focusing on the product and orient themselves towards the customer. It describes how to overcome disconnected processes and silo mentalities, adopt technologies such as artificial intelligence and automation to offer fluid, personalised experiences, and includes examples of companies that already apply these models.
The book carries the subtitle «10 Guiding Principles for Winning Tomorrow's Business» and falls within the business and economics category.
Recommended for executives and professionals seeking to orient their organisations towards customer experience and adapt to digital transformation.
