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ISBN: 9788798745549
El libro 'The CRM Handbook, from Group to Multiindividual' es una guía completa sobre la gestión de relaciones con el cliente (CRM). Escrito por Ostergaard Jacobsen y publicado por PricewaterhouseCoopers en 1999, este libro de tapa dura de 271 páginas explora el CRM desde una perspectiva grupal hasta una multiindividual. Ideal para estudiantes universitarios y profesionales, este manual ofrece una visión profunda sobre economía, finanzas y gestión empresarial.
