by Ostergaard Jacobsen · PricewaterhouseCoopers · tapa dura · ISBN 9788798745549
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«The CRM Handbook, from Group to Multiindividual» is the CRM manual by Ostergaard Jacobsen (PricewaterhouseCoopers, hardback, 271 pp., English).
Manual addressing customer relationship management and its evolution from a group approach to a multi-individual one. It brings together resources and working materials for applying CRM in business environments, backed by PricewaterhouseCoopers consultants and a perspective oriented to management and economics.
Global Edition published on 24 August 1999; Business and Economics category.
Aimed at university students and professionals in business management and consulting.
