by Tom Peters · Coronet Books · tapa blanda · ISBN 9780340717219
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«The Circle of Innovation» is Tom Peters' business management essay, published by Coronet Books in paperback (522 pages, in English).
Tom Peters argues that change is permanent in business and that the only sustainable advantage is innovation. He proposes turning the organization into a machine of continuous innovation. The book combines short passages with graphic images so that each reader interprets the message in their own way.
The full title is «The Circle of Innovation: You Can't Shrink Your Way to Greatness». It corresponds to the 1999 edition.
Intended for executives, professionals, and readers interested in strategy and organizational change.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
