by Tom Peters · Deusto. · tapa blanda · ISBN 9788423421848
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«En busca del boom» is the business management essay by Tom Peters, published by Deusto in paperback (345 pages, in Spanish).
Tom Peters brings together 210 practical ideas for advancing professionally and improving company results. The book draws on his columns and includes readers' questions and objections with his answers. Topics covered include organizational change, professional advancement, the advantage of diversity, and entrepreneurial spirit.
Published in 2003, it belongs to Deusto's Grandes Gurus collection and is the Spanish translation of 'The pursuit of wow!', by Tom Peters.
Aimed at professionals and managers seeking practical ideas to boost their careers and drive change in their organizations.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
