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by Tom Peters · Nowtilus · tapa blanda · 96 pages
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El libro 'El Meollo del Branding' de Tom Peters, publicado por Nowtilus, explora las claves del marketing mix y cómo triunfar en un mundo sin reglas. Con 96 páginas, esta edición en tapa blanda ofrece una visión concisa y práctica sobre la gestión de marcas y estrategias empresariales. Ideal para estudiantes y profesionales del marketing que buscan una guía esencial en español.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
