by D. Forbes Ley · Tapa blanda · ISBN 9781850918141
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«The Best Seller» is D. Forbes Ley's essay on sales techniques, published by Kogan Page in paperback (313 pages, in English).
The book studies how a sale develops and starts from the idea that buying is an emotional decision. It also analyses the influence of the seller's personality and covers sales methods from their basics to the most advanced.
The work is catalogued within the business and sales categories, with Dewey code 658.8/5.
Aimed at sales professionals and readers interested in commercial techniques and the business world.
