by Tom Kelley · Profile Books Ltd · tapa blanda · ISBN 9781781256145
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«The Art of Innovation» is the essay by Tom Kelley with Jonathan Littman on creativity and innovation, in paperback from Profile Books (320 pages).
The book collects the lessons of IDEO, the leading design firm in the United States, to drive creativity in any professional field. Tom Kelley explains how to foster an innovative environment, make ideas flow in teams and turn the creative process into a real advantage for organisations.
2016 edition; includes a new introduction and foreword by Tom Peters.
Aimed at professionals in management, design and product development interested in innovation methods.
Tom Kelley Sr. was an American photographer who photographed Hollywood celebrities in the 1940s and 1950s. He is best known for his iconic 1949 nude photographs of Marilyn Monroe, which were distributed widely as calendar art—one of which was featured in the inaugural issue of Playboy magazine in 1953. He paid Marilyn Monroe only $50 for the shoot.
