by Instituto de Reforma de las Estructuras Comerciales · tapa blanda · ISBN 9788474150063
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«Técnicas de Venta Al Detall» is the retail sales manual by the Institute for Reform of Commercial Structures, in paperback (112 pages, Spanish).
Practical guide on retail trade: it presents retail sales techniques, focusing on the retailer's activity and the commercial methods they must master to serve customers.
Third volume of the IRESCO Manuals on Commercial Techniques collection, published in 1976 by the Ministry of Commerce and Tourism.
Reference work for merchants and retail professionals interested in training in sales techniques.
