by Antonio Viciana Pérez · IC Editorial · tapa blanda · ISBN 9788483644812
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«Técnicas de Venta» is the sales training manual by Antonio Viciana Pérez, published by IC Editorial in paperback (262 pages, in Spanish).
The manual covers the sales process, from preparation and approaching the client to product analysis and the sales pitch, and includes persuasion techniques, demonstrations, cross-selling, face-to-face and remote communication, customer loyalty, CRM and handling complaints and claims.
This work belongs to the professional certificate COMV0108 - Sales activities, unit UF0031, and was published on 14 March 2011.
It is useful for commerce professionals and students who want to acquire or update sales knowledge, with a practical and pedagogical approach.
