Técnicas de información y atención al cliente/consumidor

Synopsis of Técnicas de información y atención al cliente/consumidor

This book from Ediciones Paraninfo, S.A., written by Soledad Carrasco Fernández, explores information and customer/consumer care techniques. The work, with 116 pages, addresses the importance of knowing customer needs to improve business competitiveness. It details the systems for obtaining and processing data, reviewing the channels of face-to-face, telephone, written and telematic communication, with practical cases and examples on the use of information and communication technologies. It includes self-assessment exercises and is aligned with the curricular content of the training unit UF0037.