by Brian Clifton · tapa blanda · ISBN 9781910591000
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«Successful Analytics» is the web analytics guide by Brian Clifton, published by Advanced Web Metrics Ltd in paperback (336 pages, in English).
«Successful Analytics» explains how to use Google Analytics as a strategic lever, not just as a measurement tool. Brian Clifton describes the process for building a data-driven environment and extracting actionable insights, connecting metrics with company objectives and their economic impact.
The first edition of «Successful Analytics», published in 2015, features a foreword by Avinash Kaushik.
«Successful Analytics» is aimed at data managers and senior analysts who want to turn web analytics into a business advantage.
