by Brian Clifton · tapa blanda · ISBN 9781118168448
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«Advanced Web Metrics with Google Analytics» (3rd edition) is Brian Clifton's technical guide, published by John Wiley & Sons in paperback (600 pages, in English).
The book explains how to use Google Analytics to measure and optimize a website's performance: from installation and filter configuration to analyzing traffic from social media and mobile devices, multi-channel funnel reports, and AdSense integration. It includes practical examples and case studies that help turn metrics into business decisions.
Third edition published in 2012, with a foreword by Jim Sterne and part of the Serious Skills series.
For web analysts, digital marketing managers, and site owners who want to leverage Google Analytics in their strategies.
Tapa blanda
