by Tawfik Jelassi, Albrecht Enders · Pearson Education Limited · tapa dura · ISBN 9780273688402
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«Strategies for E-business» is the e-commerce strategy manual by Tawfik Jelassi and Albrecht Enders (Pearson Education, hardback, 672 pages).
Academic work proposing a framework for formulating e-commerce and mobile commerce strategies based on strategic management. It analyses 28 case studies of companies in banking, retail, media, education, manufacturing and advertising, covering both the successes of the dot-com bubble and its failures.
First edition, published on 8 July 2004. Part of the Financial Times series from Prentice Hall.
Aimed at MBA students, final-year undergraduates and professionals who want to apply corporate strategy to e-commerce.
