by Jean-Claude Tarondeau · Vuibert · tapa blanda · ISBN 9782711776870
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«Stratégie industrielle» is the business strategy essay by Jean-Claude Tarondeau, published by Vuibert in paperback (424 pages, in French).
It analyses industrial mutations and new technologies: mass production coexists with almost artisanal processes, with custom products made to order in networks of designers, suppliers and sellers. It proposes a post-industrial industry with skilled and versatile work, just-in-time and total quality.
Second edition, published in 1998 in the Gestion collection.
Aimed at students of grandes écoles and business managers interested in the transformation of contemporary industry.
