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ISBN: 9780470009475
Este libro está escrito para gerentes generales actuales y futuros que tienen o tendrán la responsabilidad general de un negocio. Los autores proporcionan un conjunto de marcos, herramientas y conceptos para construir esta capacidad. El objetivo del libro es proporcionar información sobre las organizaciones y la estrategia que ayudará a los gerentes generales a hacer que el pensamiento estratégico en sus empresas sea generalizado, efectivo y gratificante.
Garth Saloner is a South African-born American economist. He is the John H. Scully Professor of Leadership, Management and International Business at the Stanford Graduate School of Business, where he was the dean from 2009 to 2016.
